The cover letter is your first, and sometimes your only opportunity to grab an employer's attention and let them know why your resume is worth reading. Since there are many different ways to write a cover letter, depending on the employer and the method of transmission, for example, here are some ways to make yours stand out along with some examples you can tweak to your liking.
A good cover letter should not sound like a re-hash of your resume. It should pull highlights from your resume and tie it gracefully with the job description. Consider it a bridge between your resume and the position you're seeking.
Make your cover letter visually appealing and coordinated with your resume. Use the same personal information block in the heading of your cover letter and your resume. A cohesive resume package is a very attractive selling point. If using paper (i.e., not online), use the same high quality paper for the cover letter as for your resume.
At the same time, do not overdo the style elements. One type font is never wrong (especially if you are in the arts and applying for a job that requires a resume). Choose a font that is simple but elegant. Avoid common decorative fonts (e.g. Comic Sans, Papyrus) unless you wish to send the message "I think I'm original, just like everyone else." Avoid uncommon decorative fonts unless you are applying for a job where being quirky is of greater value than being businesslike AND the people who are doing the hiring are on board with this philosophy.
Be concise. Never use two words when one will do (avoid verbosity). Always strike the word "very" and eliminate as many "that"s as you can.
The more unconventional the employer, the more leeway for creativity you have in writing a cover letter.
You don't have to explain everything. You may leave the employer wishing to learn more about you.
You should use a different cover letter for every job application. It must be specific to the exact role that you are applying for.
You should always request an interview.
Learn more about how to write a cover letter.
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